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Elisabeth Badinter steps into the breastfeeding minefield

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There’s an interesting discussion going on right now on Slate.com between two major players on the breastfeeding landscape. Hannah Rosin (whom, in the interest of self-disclosure, I personally worship as a writer and social critic) and Katie Allison Granju, one of the world’s leading lactivist voices, are in a heated debate over Elisabeth Badinter’s new book, “The Conflict.” And it is one hell of a conversation, from two very smart, and very different women.

For those of you not familiar with Badinter, she’s a French feminist who claims that “modern motherhood undermines the status of women”. She argues that we have become slaves to our infants; that we are all obsessively striving to be perfect mothers, which has come to mean “natural” mothers. She does not take too kindly to attachment parenting practices like co-sleeping, med-free birth, and mandatory, exclusive breastfeeding.

I haven’t read the book yet (because that would require several hours of free time, which if I were lucky enough to have, I would rather spend watching Teen Mom and yelling at the television) but I have read practically every interview Badinter has given since her book was announced. I understand her point of view. I do not agree with all of what she says; I think she’s rather extreme and judgmental in ways which only serve to put down other people’s choices, when the goal should be ending society’s free-for-all on mother blaming. But I do agree with what she says about breastfeeding in this recent interview with the Washington Post:

“I am not criticizing breast-feeding, only the duty to breast-feed. Even if there were more substantial “public and institutional support” to help women breast-feed, that wouldn’t change the fact that not all women necessarily want to breast-feed. And those women must be free to bottle-feed without being bullied with the idea that they are bad mothers.”

Anyway, love her or hate her, she’s certainly causing a stir. Unfortunately, any truths that she is revealing are being obscured by her too-heavy hand; she’s putting people on the defensive, and as we all know on this blog, that tends to lead to a big fat FAIL. I’m not sure Badinter cares, and I envy this about her; she isn’t trying to make friends, but rather present her theories and, let’s face it, sell books. More power to her – we need more opposing voices to counter the current trends in parenting culture. I don’t need to agree with her to appreciate that she is taking on the myths of motherhood which torment so many of us.

Some people are not so appreciative of Badinter, though. Granju has gone back and forth with Hannah Rosin (who thought the book had valid points, many of which she has made in her own writing) in a series of published exchanges, the last of which included this paragraph:

As for Badinter’s views on breast-feeding, I think that it’s important to note that her position on this issue is ethically suspect from the get-go. Elisabeth Badinter isn’t simply an incendiary and stylish French feminist theorist. She also personally holds controlling interest in Publicis, one of the world’s most powerful and profitable PR and advertising firms. As it happens, Publicis is the agency of record for Nestlé , the huge multinational corporation that makes and sells a wide variety of infant formula products all over the globe, and which is arguably best known for its lengthy and ongoing history of flagrant violations of the World Health Organization’s International Code of Marketing of Breastmilk Substitutes. Considering that Badinter styles herself as an honest-to-God academic—a serious one with serious credentials—it’s troubling, to say the least, that she doesn’t seem to feel the need to proactively disclose the obvious conflicts posed by her millions in income from Nestlé ’s PR firm.
And there it is. The ubiquitous and inevitable Big Formula accusation. Hannah’s no stranger to it. Mitt Romney’s gotten it. Add to that list Rebecca Goldin, Joan Wolf, Dr. Alan Greene. Basically anyone who has ever dared to question the “breastfeeding at all costs” mentality. Now, in this case, Badinter probably does hold an interest in Publicis. And they probably do deal with Nestle. But for all we know, this could mean that her agency represents Nestle Chocolate. I don’t know how much Granju knows about advertising and PR, but from my cursory knowledge having been the “talent” (and being married to someone who works with a lot of these companies) it is very common for one agency to have one segment of a large corporation as a client, but not another. So for example, P&G might use J. Walter Thompson for Pampers commercials, but another company for cleaning supplies. 
I’m not going to go into a long schpiel defending Badinter’s corporate affiliations, though, because even if she were actively working on the Nestle account, unless the sales revenue from her book was going to fund Nestle formula advertising directly, it shouldn’t be relevant. Someone who is a big fan of WHO Code is not going to work with formula companies, so it stands to reason that someone with her viewpoints wouldn’t think twice about taking money from Nestle. One thing has absolutely nothing to do with the other. She is an academic who wrote a book; she also happens to have some sort of financial involvement with a PR firm who works in some capacity with a company which has a formula division (albeit one that has done some horrible things to sell formula). She’s got a diversified portfolio, if you will. Why does this make her position “ethically suspect”? Is Granju’s opinion ethically suspect because she wrote a book on Attachment Parenting? Doesn’t the trend to favor attachment parenting as the “best” way serve her financial interests? 
Do we all see how ridiculous this is? 
Dismissing people’s opinions on breastfeeding as part of some capitalist conspiracy only serves to cheapen your argument. Granju makes some excellent points in her dialogue with Rosin, but this one passage makes her look like she’s grasping at straws. She also goes on to say that if breastfeeding pressure were so intense, then our breastfeeding rates would be higher:

…if American women are, in fact, being subjected to crushing, guilt-inducing nursing shame, it doesn’t appear to be working too well. While breast-feeding rates in the U.S. have edged up overall in recent years, and are indeed crazy high in certain highly specific subpopulations of American women (Park Slope-dwellers, residents of Portlandia), the overall breast-feeding numbers in the United States tell a quite different story…Given that, by the numbers, not very many American women at all seem to be “enslaved” by breast-feeding in the way Badinter claims, how is it that breast-feeding is “undermining our status”?

… which is another common argument against the breastfeeding pressure backlash which Rosin herself inspired. This response lacks nuance: women can feel pressured and still fail at breastfeeding. In fact, I’d say that the pressure, the “all or nothing” attitude, is exactly what contributes to our high initiation/ low continuation problem. This blog is proof – if women who formula fed didn’t desperately want to breastfeed, and didn’t feel that breastfeeding was tied up with their own ideas of “perfect motherhood’, then Badinter wouldn’t be selling books, Hannah Rosin wouldn’t be a folk hero, and this blog wouldn’t need to exist. 
What do you think, fearless ones? Do Badinter’s views on breastfeeding resonate with you? Do you relate more to what Rosin is saying, or Granju? And humor me – do you live somewhere other than Park Slope or Portlandia? 

The post Elisabeth Badinter steps into the breastfeeding minefield appeared first on Fearless Formula Feeder.


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